Film
Graphics
About
A business card and poster campaign for the
Exeter based cycling charity, Ride On, with an aim
to encompassExeter riders of all ages and abilities.
This material is all about championing community
engagement, getting local cyclists to put a personal
spin (no pun intended) on their own Ride On
business card.
Cyclists of all ages can enjoy drawing their current,
dream or out of this world bike on the back, with the
card only providing the essentials, a set of wheels.
To further this interactive core to the campaign, a set
ofposters were produced, initiated by prompt cards
that simply asked to recommend a favourite cycle route
in and around the city. Executing a set of posters made
by Exeter riders for Exeter riders, cementing Ride On
as a community-first cycling charity.